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Our Story

Azura Bay is a curated collection of cute, comfy and conscious lingerie, pjs, and loungewear from ethical brands, using eco fabrics and production processes as much as possible.

 Ashley working at Azura Bay Head Office


Everyone wants to feel confident in their clothes, and fashion is supposed to be fun. Just like most women, I already had a love/hate relationship with shopping, enjoying the pursuit of dresses with the girls and despising needing to find jeans. Then, during university I started learning about the pitfalls of fast fashion and the negative effects on people and our planet. That added a whole new element to shopping, as my passion for finding ethical and eco alternatives developed. I discovered that it can really take a lot of time to find options that check all the boxes: stylish, high-quality and good fit, ethically made, eco-friendly, and easy to find.  





The good news? I've found some incredible brands that are kicking ass at changing the way fashion is produced. I wanted to bring them together for you in an easy-to-shop collection, so that you don't have to spend all your time vetting brands (let's face it, who has time for that?!).  Let me do it for you - I've chosen the most comfortable and stylish options for Azura Bay that also support your values: ethical production, local options, artisan & handmade production, Fair Trade and eco-friendly fabrics and production processes as much as possible. Additionally, most of our brands are woman-owned. Beyond the brands, Azura Bay is committed to choosing green practices as much as we can as explained below, in packaging and promotion choices. Finally, when you make a purchase, Azura Bay will donate a portion of the proceeds from your order to one of three organizations of your choice (learn more on our Giving Back page).  I will continue to add new styles & brands, so keep checking in.

 Thank you for shopping with us!














Ashley Owner of Azura Bay






We are always looking for ways to make our business activities more environmentally friendly. Azura Bay uses 100% recycled boxes, (smaller orders are still being sent with the few remaining 100% recycled and recyclable poly mailers until they're all gone - waste note want not, right?! :) ), and recycled tissue paper that are all made in the United States by EcoEnclose and we have just launched *NEW* compostable mailers from Better Packaging Co as well. 

We seek recycled content and eco-friendly inks in the rest of our packaging, promotional materials and stickers as much as possible. Check out our full #zerowasteJuly blog post that covers all our packaging and low waste office strategies!

Low Waste Eco Packaging at Azura Bay 





Cosabella, meaning “beautiful thing,” was founded in 1983 by the Italian Valeria Campello, and grew to include her husband and children as the company's directors. The company headquarters are located in Miami, Florida and the products are still manufactured in Italy using the highest grade fibers to create a refined blend of American design and Italian artisanship. The products are meticulously crafted to fit perfectly, with seams that lay flat and using super soft Italian fabric.

Sokoloff Lingerie

Created by designer Sofia Sokoloff, the undergarments are recognized for their exceptional fit, comfort and the high standards of their craftsmanship. Each piece is designed for the real woman. Based in Montreal, Sokoloff Lingerie is 100% designed and produced in Quebec, Canada.



    Iris London

    London College of Fashion trained, designer Ellie Simpson-Gray’s passion for old Hollywood glamour informs her naturally sexy, wearable, and confident designs: “I believe lingerie is the most important part of a woman’s wardrobe; it should empower effortlessly.” Each Iris garment is individually handmade in their London studio from luxurious fabrics that are all sourced in England, providing customers with the highest quality construction, ensuring an exceptional fit.



    Only Hearts

    Only Hearts began in 1978 on Columbus Avenue in New York City as a tiny boutique dedicated to all things heart shaped. It quickly became an iconic NYC brand, and owner Helena Stuart started designing her own lingerie. Now partnered with her daughter, Kaya Stuart, the Only Hearts brand is a global favourite, seen on the hottest celebrities and in every major magazine. All products continue to be manufactured in the NYC garment district except for their organic cotton line, which is ethically produced in Peru.






    Underprotection is also a small-knit, family based company based in Copenhagen, Denmark and founded in 2010. Their vision is to create underwear that makes you feel fabulous, loungewear you want to wear all week and swimwear that makes you dream about summer; all created with sustainable fabrics and produced in fair trade facilities. Their innovation includes using milk (yes milk!) fibre fabrics using the byproducts from the milk industry and amazing silky smooth lyocell fabrics (wood pulp with no chemical processing).